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Dark Patterns in UX | Understanding with Unbabel

In recent years, we’ve seen a rise in the use of manipulative design techniques known as dark patterns, tricking people to further engage with a website and take actions they usually wouldn’t take, such as purchasing a product or service. In this episode, we explore some of the most common dark patterns online and reflect on the importance of honest design.

Read more at https://go.unbabel.com/blog/design-trust-customer-experience/

Illustration, Animation and Sound Design: Favo Studio https://vimeo.com/favostudio

►► Every day it seems like machines learn more and more and the content we consume says less and less. That’s why we’re building Understanding with Unbabel — a deeply human take on language, artificial intelligence, and the way they’re transforming customer experience. 

At Unbabel, we believe language shouldn’t stand in the way of relationships. By combining human expertise and artificial intelligence, we give businesses and their customers the ability to understand each other, make smarter choices, and have richer experiences.