Market guide
A few years ago, you could not have imagined
that your head of marketing could log in
from Mumbai and your customer support lead
could sit in Tokyo, while your headquarters
are in London and your largest customer base
is in the US. But with the advancements in
ecommerce, digital innovation, and remote
and hybrid work, it's never been easier — or
more crucial — to do business across borders.
Organizations need to reach their global
audience and communicate with their own
employees effectively to grow their
business globally.
At Unbabel, we enable and simplify
international expansion and multilingual
communication for businesses. With this great
responsibility comes great learnings that we're
excited to share with you.
In this guide, we'll dive into all you need to
know before you build your brand in Japan:
how to expand into this market, what to
expect in terms of consumer culture,
and how you can gain the trust of your
new customers.
Introduction
