Market Guides

Japansese Market Guide

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Market guide A few years ago, you could not have imagined that your head of marketing could log in from Mumbai and your customer support lead could sit in Tokyo, while your headquarters are in London and your largest customer base is in the US. But with the advancements in ecommerce, digital innovation, and remote and hybrid work, it's never been easier — or more crucial — to do business across borders. Organizations need to reach their global audience and communicate with their own employees effectively to grow their business globally. At Unbabel, we enable and simplify international expansion and multilingual communication for businesses. With this great responsibility comes great learnings that we're excited to share with you. In this guide, we'll dive into all you need to know before you build your brand in Japan: how to expand into this market, what to expect in terms of consumer culture, and how you can gain the trust of your new customers. Introduction

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